This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Scopus Google Scholar Articles by Martin, G. Social Bookmarking                         What's this?

Driving corporate reputations from the inside: A strategic role and strategic dilemmas for HR?

University of Glasgow, Glasgow, Scotland, g.martin{at}lbss.gla.ac.uk

The field of reputation management has been dominated by marketing and communications though there is an emerging consensus that corporate reputations and good governance are built from the inside-out. However, HR professionals and academics have been slow to contribute to these key strategic drivers of organizational success. In this paper I draw on our previous research from often disparate bodies of literature to develop a model of the links between strategic HR and corporate reputations. The model suggests converging lines of enquiry and interest for academics in HR, marketing, communications and strategy, but also highlights some strategic dilemmas for organizations in balancing best practice and best-fit HRM.

Key Words: corporate branding • corporate reputations • employer branding • governance • human resources

Asia Pacific Journal of Human Resources, Vol. 47, No. 2, 219-235 (2009)
DOI: 10.1177/1038411109105443


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?