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Creativity and Organisational Innovation

University of New England

These words have been published to stimulate, to the small extent that such a concentrated writing can, debate on the need for organisations to address, evaluate and manage their internal innovative capacity much as they manage any other significant resource.

It is quite possible that the innovative resource, the ability of an organisation to respond to problems and oppor tunities in a novel way, is the distinctive feature of progressive organisations compared to the 'also rans'. It is probable that this ability will become even more significant for Australian companies in the 80's, as:

(a) We are coping with an increasing bureaucratic load. And bureaucracy is the antithesis of innovation.

(b) We are facing novel challenges, problems and opportunities of new dimensions.

Most organisations have a wealth of creative potential. It will go unused unless top management recognise the need and deliberately practise the management of innovation .

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